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Step into a new era of performance and wellbeing as Aje presents AJE ATHLETICA; an athleticwear capsule designed through the lens of a fashion house. Concepted and designed by Aje co-founders Adrian Norris and Edwina Forest, the collection is inspired by their like-minded approach to enriching physical performance and supporting personal wellbeing, as well as their continuous mission to bring sustainable practices to the Aje house.
Shot by photographer Saskia Wilson on location in Kamay Botany Bay National Park outside of Sydney, the AJE ATHLETICA campaign heroes the surrounding environment, embodying the constant inspiration of nature in A.A colour palettes and design details.
Discover creative insights from the Aje co-founders on why AJE ATHLETICA was created and their standout features from the capsule. Secure a piece from this limited edition capsule to be a part of this memorable moment.
This activewear capsule was designed for before, during and after your workout. For all modes of fitness, from running your favourite track, walking, spin and yoga, to Pilates, weight-training and team sports, as well as off-duty leisure wear, attentive to the everyday sensibilities of an individual’s day-to-day life.
“AJE ATHLETICA echoes our Aje Aware sentiment of designing with purpose. We had a formative idea to evolve the wardrobe of our Aje Girl, creating key performance pieces she would incorporate into her everyday life that would support her wellbeing.”
Adrian Norris, Co-Founder and Creative Director
Spot signature Aje details through contrast stitch detail, balloon sleeves and logo centric designs in AJE ATHLETICA. The capsule has tactile and function-oriented details like performance led zippers, breathable fabrications and elasticated bands to inspire you to exceed your limit.
The first capsule has a unique naming formulation across 35 pieces starting with 001. The piece that started the capsule, the Cropped Puffer Jacket 001, receives this honour - and all other pieces follow on from this point as pieces (and numbers) can be mixed and matched.
“The concept of Aje Athletica personally resonates with my active lifestyle; to perform beyond our limits, whilst balancing our wellness. This is an element of my life which I wanted to imprint into our Aje World.”
Abigail, Jeet, Bruna, Memu and Cassaerea who feature in the first AJE ATHLETICA campaign were shot by photographer Saskia Wilson on location in Kamay Botany Bay National Park outside of Sydney, with sleek hair by Julia Homard and barely-there makeup by Isabelle Schmid.
The carefully considered AJE ATHLETICA capsule has been designed as a capsule of interchangeable tonal pieces, where performance-driven looks elevate street style in an endless edit.
“The power of tonal outfitting is signature to the Aje design and we wanted to transport this into our athleticwear designs. The versatility and richness of colours in AJE ATHLETICA was inspired by our natural surroundings of the earth’s colour tone, making it accessible for athleticwear and street style combined."
Edwina Forest, Co-Founder and Creative Director
Outerwear is the ultimate AJE ATHLETICA wardrobe staple. Whether dashing to the gym in the Cropped Puffer Jacket 001 or the Puffer Jacket 025, walking with friends in the Hooded Windbreaker Jacket 016, or exploring near and far in the Signature Crew Neck Jumper 011, the eco-led designs will protect you in style.
Find leggings, pants and bottoms designed in various styles and lengths in AJE ATHLETICA. Gravitate to high rise styles that match back with AJE ATHLETICA tanks and tees in High Rise Bike Shorts 018, High Rise Full Length Legging 005 and High Rise Full Length Panelled Legging 020. Invest in Short Bike Shorts 017 and Shorts 019 that will be on high rotation from street to studio.
There is a coveted edit of performance oriented tees from AJE ATHLETICA. Lean on the Cropped T-shirt 006 or the High Crew Neck T-Shirt 010 to power your performance without fuss. Tee designs including the Long Tee Shirt 003 and Graphic T-Shirt 024 are based on a boyfriend tee shape to encourage movement and comfort - from cardio, to barre and beyond.
The tops in AJE ATHLETICA is the starting point to building your tonal outfit. For a hero in logo look to the Racer Back Sports Bra 013, and when performing your favourite sports activities lean on the Sports Bra 023 and the Yoga Sports Bra 002 for support and style.
Perform at your best with an AJE ATHLETICA accessory. The signature logo has been innovated onto a sleek black cap whilst the sports sock is a cohesive addition to the On Running shoe. In partnership with the Swiss shoe brand, AJE ATHLETICA introduces two styles in Cloudswift and CloudX; for the urban runner embracing comfort and championing performance.
“After more than ten years of Aje, we are thrilled to extend our brand into a new era of fashion lensed performance wear."
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